Direct Mail Advertising for Businesses That Sell to Other Businesses.
Industry targeting allows the audience, headline, offer, proof points, and call to action to be built around the type of customer you want to acquire.
Commercial Cleaning & Janitorial Services
Target offices, medical practices, banks, dealerships, property managers, educational facilities, manufacturers, and commercial buildings that regularly purchase cleaning services.
Contractors & Commercial Trades
Reach property managers, building owners, facilities departments, developers, general contractors, and businesses that may need specialized trade services.
IT Services & Managed Technology
Introduce managed IT, cybersecurity, cloud, network support, backup, and technology services to professional firms and growing businesses.
Accounting, Payroll & Bookkeeping
Reach contractors, professional practices, retailers, employers, startups, and other businesses that may need financial or administrative support.
Commercial Insurance
Target companies that may need business insurance, workers' compensation, employee benefits, liability coverage, or risk-management services.
Landscaping & Property Maintenance
Reach commercial properties, office parks, HOAs, apartment communities, property managers, retail centers, and other facilities.
Security & Facility Services
Promote alarm systems, access control, security patrol, fire systems, waste services, pest control, and other recurring facility services.
Staffing, HR & Recruiting
Target employers by industry and geography with recruiting, temporary staffing, HR consulting, training, and workforce services.
Professional & Business Services
Consultants, marketing agencies, printers, sign companies, uniform providers, office suppliers, telecommunications companies, and other B2B vendors can build campaigns around specific markets.
Different Industries Need Different Messages.
A property manager does not respond to the same problem as a dental office. Targeting by industry lets the direct mail piece speak more specifically to the prospect's likely needs.
Audience + Message + Repetition
Those three pieces should work together. The more specific the audience, the easier it is to make the message relevant.
B2B Direct Mail Lead Generation Across Commercial Industries
Targeted business mail can support local prospecting, commercial account acquisition, territory development, appointment generation, service introductions, vendor marketing, and long-term B2B brand awareness.
Local Service Businesses
Reach companies in the geographic territory your service team can actually support.
Recurring Commercial Services
Promote services such as cleaning, maintenance, security, landscaping, IT support, staffing, payroll, and other ongoing business needs.
Professional B2B Services
Introduce accounting, insurance, consulting, legal-support, marketing, technology, and advisory services to targeted companies.
Commercial Suppliers & Vendors
Use business mailing campaigns to introduce products, equipment, supplies, and specialized services to commercial buyers.
Don't See Your Industry?
If another business is your customer, tell us who you sell to and where you want to reach them.